Designing between worlds.

I'm Yuhui Qi, a product designer working between systems and people, technology and culture. The most interesting problems live between worlds, and I turn complex ideas into products that feel clear, useful, and human.

8+ years · 0 → 1 · 3M+ users · product leadership

I started in chemical engineering, where I learned to think in systems—structure, constraints, dependencies, and cause and effect. At Parsons, Design and Technology introduced me to another way of seeing: people, behavior, interaction, culture, and expression. Product design became the place where both ways of thinking could coexist.

I've spent most of my career turning ambiguity into something real—first by building products, then by helping them grow, and eventually by shaping the direction around them. As a founding product designer, I took consumer products from early ideas to launched experiences—defining the product as much as designing it. As those products grew, the challenge changed: from making something work to making it clear, scalable, and useful for millions of people. Today, as a Head of Product Design, I work across product direction, systems, and the conditions that help teams do better work.

Product is my core practice, but it is not the whole of my practice. Product taught me how to make things useful; culture taught me why people care. That wider practice moves through brand, visual culture, experimental design, and art and technology.

The next boundary I'm interested in is between human judgment and machine intelligence. I want to build intelligent products that use AI as product behavior, not just as a feature—products that help people understand information, make better decisions, and stay informed and in control. The direction is simple: human judgment remains central, while AI expands what a product can notice, explain, and help us do. Designing for shared intelligence.