Polyverse city exploration product overview

B2C Product Design · 2025

Polyverse

Polyverse is an AI-powered city exploration platform that helps people turn a vague desire to go out into an actionable plan.

Role
Lead Product Designer
Scope
End-to-End Exploration Platform
Team
Founder, Engineering, Marketing, and Community

Background

The opportunity began before a destination existed.

Most city tools begin with a destination and optimize a single task—search, reviews, planning, or booking. Polyverse started earlier, before the user knew where they wanted to go.

Without a defined destination, people had to assemble an answer across multiple tools. The first challenge was not choosing among options, but figuring out what was possible in the first place.

Person pausing on a New York City street while considering where to go next

The competitive landscape covered individual tasks, but left the path from inspiration to action fragmented.

Research

Exploration began before a plan existed.

I studied how people started exploring, compared possibilities, and moved toward a decision.

METHODInterviews, survey, and landscape review
PARTICIPANTS50 urban Gen Z participants
FOCUSFrom open-ended intent to action
Polyverse survey findings

The survey and research synthesis helped shift the question from finding places to making decisions.

Product direction

Turn open-ended intent into action.

The direction became a connected journey that could carry open-ended intent into a clearer next step, without forcing people to begin with a predefined destination.

Principle 01

Make vague intent actionable.

People should not need to formulate the perfect search before they can begin.

Principle 02

Connect planning into one journey.

Discovery, evaluation, and action should keep the same context instead of resetting across apps.

The first exploration model

The first complete model connected discovery, evaluation, and action in one flow. It created a clear baseline for testing what helped people move forward.

Decision 01

From relevance to actionability.

Once the first model connected discovery and planning, testing revealed that filtered results still felt too generic for the moment. Participants could narrow the field, but did not always know which signals mattered when they began with loose context, such as having some time nearby.

Iteration

Relevance was not the same as actionability.

I reframed the question from “Is this relevant?” to “Is this something I can realistically do right now?”

Decision 02

Design beyond the first answer.

After the first recommendation was generated, testing surfaced a different limitation: when the result felt close but not right, people had no way to build on what they had already explored. They had to restate their needs and begin a new search, even though parts of the original context remained useful.

Internal conversation comparing a one-shot answer with progressive refinement
Trade-offOne-shot recommendation

Ask the model to infer more and make the first recommendation complete.

Design directionRefinable exploration

Let people keep what works, react to what does not, and update the result without losing progress.

Iteration

Make room for refinement.

Every recommendation became the starting point for the next conversation, so people could keep what worked and adjust what did not.

Final experience

A city experience that adapts to the moment.

The final product brings discovery, contextual guidance, and progressive refinement into one connected experience. It helps people move from open-ended intent to an actionable plan while keeping control of the decision.

A connected journey from intent to action.

Discovery, evaluation, and action work together in one continuous flow. People can start with a vague idea, explore what fits, refine the path as their needs change, and move forward without restarting.

AI Companion: Inspired by New York pigeons, Figo acts like a local scout—familiar with the city and always on the lookout—helping people discover what fits their moment.

Design System: I built the foundations and reusable UI layer so color, typography, components, states, and interaction patterns could remain consistent as the product evolved.

Impact

Progress showed up in behavior.

After refinement, more people were able to turn an initial idea into a clear next step, with fewer restarts and more confidence in the decision.

66% ↑Decision Completion Rate
47% ↓Time to Actionable Choice
73% ↑Confidence in the Next Step

Reflection

Beyond the product.

The work surfaced a broader way of designing through uncertainty, where the problem, human judgment, and the system evolve together.

Polyverse reflections on problem framing, human judgment, and scalable foundations